Welcome to my blog. My name is Adam French and I currently live in the fascinating city of New York. I have lived and worked all over the world, from growing up in Switzerland to living and working in London and Paris. My background is as a brand strategist, innovation consultant and qualitative researcher.
I will be exploring and meandering through topics that interest me on a day to day basis, these will be mainly related to branding, innovation and research. I hope that you find them interesting and if you have questions or topics you would like me to explore let me know.
Currently I am the President and Founder of Clear one of the leading global brand and innovation consultancies, which I grew from a 2 person business based in a small serviced office on the West Side Highway in NYC into a team of over 25 people in New York and over 100 globally.
The work I do is a hybrid of insight, brand and innovation strategy. I believe that bring these disciplines together is what helps deliver big brand ideas and growth for my clients. I am lucky enough to have worked and currently be working across the globe for clients such as Kellogg, Pepsi, VF Corp and Mars.
This is a personal weblog. The opinions expressed here represent my own and not those of my employer.